Pipeline On

Powerful Analytics

Know exactly which leads are ready to buy

Pipeline On uses intelligent scoring and heat mapping to surface your hottest opportunities. Stop guessing and start closing.

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Hot Pages

See what's working and what's not

Hot Pages shows you exactly which pages on your website are driving the most engagement. Understand what content resonates with homeowners so you can double down on what works.

  • Track page views and time-on-page in real-time
  • See trending pages and sudden traffic spikes
  • Identify which pages convert visitors to leads

Top Performing Pages

Last 7 days
1
/services/hvac-repair
847 visits +23%
2
/emergency-plumbing
623 visits +45%
3
/pricing
412 visits +12%
4
/contact
289 visits +8%

Lead Scoring Factors

How we calculate heat

Homeowner Match

Verified residential property ownership

High

Time on Site

Extended browsing indicates serious interest

Medium

Page Depth

Visiting pricing and contact pages

High

Traffic Source

Quality of referring website or campaign

Medium

Return Visits

Multiple sessions show buying intent

High
Hot Leads

Smart scoring identifies your best opportunities

Not all leads are created equal. Hot Leads uses intelligent formulas to score and rank every visitor based on their likelihood to convert. Focus your follow-up on the leads that matter most.

  • Homeowner verification increases lead quality score
  • Engagement time and page depth signal buying intent
  • Traffic source quality affects lead temperature
Hot Sources

Know where your best leads come from

Stop wasting money on traffic that doesn't convert. Hot Sources breaks down every marketing channel so you can see which campaigns deliver quality homeowner leads and which ones drain your budget.

  • Compare conversion rates across all traffic sources
  • Track ROI from each marketing campaign
  • Identify underperforming channels to cut

Traffic Source Performance

Last 30 days

Google Ads

234 leads

4.2% Hot

Facebook Ads

156 leads

2.8% Warm

Google Organic

312 leads

5.1% Hot

Direct Traffic

89 leads

3.4% Warm

Referral

67 leads

6.2% Hot

Lead Heat Map

Your Service Area
Hot
Warm
New
Lead Heat Map

Visualize leads on a residential map

See exactly where your leads live. The Lead Heat Map plots every identified homeowner on an interactive map, color-coded by engagement level. Spot clusters of high-intent leads and plan your outreach accordingly.

  • Every lead plotted on a residential property map
  • Color-coded by lead temperature and engagement
  • Identify neighborhood clusters for targeted campaigns

Ready to see your hottest leads?

Start identifying high-intent homeowners today. No long-term contracts, 15-minute setup.

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