Pipeline On
By Platform

Add visitor identification to your website platform

Pipeline On works wherever your contractor website already lives. Install the tracking code, verify the first visit, then route identified homeowners into the workflow your team will actually use.

WordPress

Add Pipeline On to your WordPress site with a simple plugin or code snippet. Works with any theme or page builder.

Install path: plugin or sitewide script

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Webflow

Install Pipeline On on your Webflow site in minutes. Full support for Webflow's custom code and integrations.

Install path: custom code in site settings

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Squarespace

Add visitor identification to your Squarespace site. Easy setup through Squarespace's code injection feature.

Install path: code injection

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Wix

Get Pipeline On running on your Wix site quickly. Works with Wix's custom code and Velo integrations.

Install path: custom code or tag manager

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The platform matters less than the install coverage

Visitor identification fails when the script only loads on part of the site. Your homepage is usually not where the best intent lives.

PipelineOn should load across service pages, landing pages, location pages, and contact paths. That gives your team the visit history behind each lead record.

1

Place the script sitewide

The code needs to load on service pages, location pages, landing pages, blog pages, and contact pages so the visit history is complete.

2

Verify the first visit

After installation, test a real page view and confirm the visitor event appears before sending traffic through ads.

3

Route the lead record

Choose where identified visitors should go: CRM, email alert, webhook, Zapier, direct mail workflow, or a CSR queue.

Platform setup checklist

Run this before judging match rate or lead volume. A partial install can make a good system look broken.

  • The tracking code loads on every page template
  • Landing pages are not excluded from sitewide scripts
  • Cookie consent does not block the script in your target market
  • Forms and calls still track separately
  • CRM or webhook routing is tested before paid traffic is increased

Other website builders PipelineOn can support

If your site supports a JavaScript snippet or tag manager, PipelineOn can usually run. The setup path changes, but the tracking logic stays the same.

Custom websites
Shopify
Framer
Leadpages
Unbounce
Static sites and headless builds

Website platform questions

Which website platforms can run PipelineOn?

PipelineOn can run on any platform that allows a sitewide JavaScript snippet. WordPress, Webflow, Squarespace, and Wix are the common setups for contractors.

Do I need a developer to install visitor identification?

Usually no. WordPress, Webflow, Squarespace, and Wix all support simple sitewide code placement. A developer helps when the site uses a custom build, strict consent rules, or multiple domains.

Where should the tracking code be installed?

Install it sitewide, not only on the homepage. The best leads often come from service pages, pricing pages, financing pages, and location pages.