For home service marketing agencies
Your client wants more jobs from the same ad spend.
You got the homeowner to their website. PipelineOn helps identify more of the people who leave without calling, so your client gets another chance to follow up.
Start with one client$1 per homeowner lead that matches your rules.
Money Back Guarantee.
The click happened. The form did not.
An HVAC company pays you to help fill the schedule. A roofer wants estimates. A plumber wants the phone to ring.
Some homeowners browse the site and leave before any of that happens. PipelineOn gives you a way to bring more of those visitors into the client's lead process.
It is a useful addition to the traffic you already bring through ads and SEO. See what website visitor identification adds.
From a live lawn-care account
63 visitor records the office could work through.
August 28 to September 12, 2026. We checked the accepted records, lead charges and recorded follow-up activity.
- Accepted records
- 63
- With an email address
- 55
- Lead charges
- $63
All 63 had a name and mailing address. Booked jobs and return on spend have not been verified. Customer details are redacted.
See the records, follow-up and costsSee what you get
A visit gives your office more to work with.
Review the available homeowner details and the pages they visited. Then decide whether to follow up.
John Smith
john.smith@example.com
(480) 555-0147
123 Main Street
Phoenix, AZ 85001
$450,000 est. home value
3 beds · 2 baths · 1,850 sq ft
Give your office context before the next conversation.
- Near an existing customer
- 3 minutes on site
- Returning visitor
The visit, step by step
2 pages- Google AdsClicked your search ad
- Roof replacement/roof-replacement1m 20s
- Financing/financing1m 40s
View campaign & UTM details
See which ad brought them here.
- utm_source
- utm_medium
- cpc
- utm_campaign
- roof_replacement_search
- utm_content
- homeowner_ad_01
- utm_term
- roof replacement
/roof-replacement?utm_source=google&utm_medium=cpc&utm_campaign=roof_replacement_searchPaid collection controls
Choose which visits can become paid leads.
- ZIP code
- 85001, 85002
- And page path
- Contains /roof-replacement
Both conditions must match before a lead is accepted. The page rule uses the page where identification is attempted.
Read about collection rules and mail costsYour next step
Give the office a useful record.
Check the address and look for an existing customer or open quote. Use the available visit details to decide which records deserve attention.
Send out personalised handwritten postcards. Connect a postcard provider through an integration for postcards that ship tomorrow. Available property living area can be included through Zapier. Printing and postage are separate.
See the integrationsTry it on your own traffic.
$1 per homeowner lead that matches your rules. Money Back Guarantee.
A clearer client conversation.
“People are visiting your site and leaving without contacting you. Let's see who we can identify and whether your team can turn that into more work.”
That is a test a business owner can understand.
More to work with from the same traffic.
Keep the campaigns and website that are bringing the right people in. Add visitor identification and review the available homeowner records with the client.
The client can then decide who needs a follow-up.
Choose one client. Give the test an owner.
Pick a home service company with steady homeowner traffic and an office that can handle leads. Agree on who will install the pixel and who will review the results.
$1 per homeowner lead that matches your rules. Set exact ZIP targeting and plan email follow-up with the client.
At the review, look at which records fit, which conversations happened, and what work booked. Remove people already counted through a call or form.
Use the client test guide to plan the review.
Keep the report tied to the work.
See the follow-up workflows and the checks to include in a client test.
A matched visitor has not requested an estimate. Give identified visitors their own line in the report, then track the conversations and jobs that follow.
That helps you see whether the extra work is paying off. Our attribution guide explains what to count.
Client already using postcard retargeting?
Start with the audience and the complete bill. Review what the office can see about each homeowner, which visits become paid leads and who handles the mail connection.
Use the visitor-to-postcard comparison with your client. For an existing account, read our DOPE Marketing or Lob comparison before proposing a switch.
Before you bring more clients on.
Can we start with one website?
Yes. Choose a client whose traffic and follow-up you can review together. Set collection rules for that site and review the available visitor matches before expanding.
What if the client has very little traffic?
Work on getting the right visitors first. Visitor identification depends on people reaching the website. It cannot create traffic by itself.
What about several sites, client access, or CRM handoff?
Talk through the setup with us. Bring the number of sites, who needs access, and where each client handles leads. Confirm those requirements before a wider rollout.
Does a match count as an extra lead in our report?
Keep matched visitors separate from inbound enquiries. Check for existing customers and duplicate records. Count additional conversations and booked work when they actually happen.