5 Ways HVAC Companies Are Losing Leads (And How to Fix It)
5 Ways HVAC Companies Are Losing Leads (And How to Fix It)
If you’re running paid ads and only 2-3% of visitors fill out your form, you’re not alone. The home service industry average is brutal: 90% of paid traffic leaves without a trace.
But here’s the thing—those visitors aren’t gone forever. Not if you have the right systems in place.
1. No Pixel Tracking
Most HVAC companies install Google Analytics and call it a day. That tells you how many people visited, but not who they are.
Modern visitor identification pixels can match anonymous traffic to real contact information. That means even when someone bounces, you can still follow up.
The fix: Install a visitor identification pixel that captures emails and phone numbers from your traffic.
2. Slow Follow-Up
Studies show that leads contacted within 5 minutes are 100x more likely to convert. Most contractors get back to leads within 24-48 hours.
The fix: Automate your initial outreach. Text and email should go out instantly when a lead comes in.
3. Ignoring Neighbors
When you finish a job, the 5 nearest neighbors are 40% more likely to need your services. They see your van, they notice the work—but do you reach out?
The fix: Automate neighbor marketing. Send postcards and emails to adjacent properties after every completed job.
4. No Review System
88% of consumers trust online reviews as much as personal recommendations. If you’re not systematically asking for reviews, you’re leaving money on the table.
The fix: Send automated review requests via text within 2 hours of job completion. Make it one-tap easy.
5. No Retargeting
Someone visits your site, leaves, and that’s it? Retargeting ads keep you top-of-mind for weeks after that initial visit.
The fix: Set up retargeting campaigns on Facebook and Google. Show ads to everyone who visited but didn’t convert.
The Bottom Line
Every leak in your pipeline costs real dollars. If you’re spending $5,000/month on ads and only capturing 3% of traffic, you’re throwing away $4,850 worth of potential leads.
The good news? Fixing these leaks isn’t complicated. It just requires the right tools and automation.
Ready to plug your leaks? Get a demo and see how much revenue you’re leaving on the table.
Written by
Mike Peterson