Contractor Lead Generation
22 articles on contractor lead generation for home service contractors.
What Is the Google Guaranteed Badge and Why Every Home Service Contractor Needs It
The Google Guaranteed badge gets contractors 2-3x more calls. Here's what changed in 2025 and what you need to do now.
Sep 16, 2026GEO for Contractors: How to Get Your HVAC, Plumbing, or Roofing Business Recommended by ChatGPT and Google AI
87% of HVAC & plumbing contractors have zero AI citation share. Learn how to fix that and get recommended by ChatGPT and Google AI.
Aug 29, 2026Local SEO for Contractors: How to Rank Higher on Google Maps and Get More Local Leads
Local SEO leads cost $18-$30 each at maturity vs $228 for roofing Google Ads. Here's how contractors rank higher on Google Maps.
Aug 28, 2026How to Write a Roofing Company Pricing Page That Converts Visitors Into Booked Jobs
Roofing leads cost $124–$350 each. A pricing page that converts at 17% instead of 10% pays for itself fast. Here's how to build one.
Aug 21, 2026How to Identify Website Visitors: A 2026 Guide
Learn how to identify website visitors with proven methods for contractors. Practical steps, privacy tips, and CRM workflows to convert anonymous traffic into
Aug 19, 2026What Is a Lead Capture Form: A Guide for Contractors
What is a lead capture form - Learn what a lead capture form is and how it converts website visitors into booked jobs for home-service contractors
Aug 18, 2026Short-Form Video Marketing for Contractors: TikTok, Reels, and YouTube Shorts That Win Jobs
Short-form video delivers the highest ROI of any content format. See how contractors book jobs with TikTok at $1 CPC vs. $104 Google Ads.
Aug 9, 2026Google Business Profile Optimization for Contractors: The Complete Guide to Ranking in the Local Pack
GBP signals drive 32% of Local Pack rankings. Learn how contractors optimize their profile to rank in the Google 3-pack and cut cost per lead.
Jul 26, 2026Online Booking for Contractors: How to Turn Website Visitors Into Scheduled Jobs
Online scheduling leads book at 56% vs. 22% for phone. Here's how contractors turn website visitors into paid jobs with a booking widget.
Jul 24, 2026Video Marketing for HVAC, Plumbing, and Electrical Contractors: A Step-by-Step Guide
HVAC Google Ads average $104/lead. Video marketing costs a fraction of that. Here's how contractors are using it to fill their calendars.
Jul 13, 2026Seasonal Marketing for Contractors: How to Fill Your Calendar Before Demand Peaks
Cost per lead rose 10.51% YoY for home services. Fill your calendar before peak season hits with these contractor-tested strategies.
Jul 4, 2026Local SEO for HVAC, Plumbing, and Electrical Contractors: How to Rank When Homeowners Search Near Me
71% of clicks go to map and organic results. Here's how HVAC, plumbing, and electrical contractors rank in the Google map pack.
Jul 2, 2026Seasonal Marketing for HVAC, Plumbing, and Roofing Contractors: How to Fill Slow Months
HVAC call volume drops 50% in shoulder months. Here's how contractors use seasonal marketing to fill the gap and add $40K+ in predictable revenue.
Jun 27, 2026Local Service Area Pages for Contractors: How to Rank in Every City You Service
Service area pages cut lead costs to $25-$45 vs. $90.92 avg paid CPL. Learn how contractors rank in every city they serve.
Jun 25, 2026Google Local Service Ads for Contractors: How to Get the Google Guaranteed Badge and Pay Per Lead
LSA leads average $53 each - 49% cheaper than Google Ads. How contractors get the Google Verified badge and pay per lead.
Jun 9, 2026How to Build a Referral Program for Your Contracting Business
Referral leads cost contractors ~$25 vs. $90.92 for paid search. Here's how to build a program that closes 30-50% of leads.
May 23, 2026Seasonal Marketing for HVAC, Plumbing, and Roofing Contractors: How to Book More Jobs Year-Round
HVAC CPLs hit $149 in Q1 2026. Learn seasonal marketing strategies that keep HVAC, plumbing, and roofing contractors booked year-round.
May 18, 2026Essential HVAC SEO Tips to Book Jobs Fast
HVAC SEO leads cost $15-$40 vs $153 for paid. 10 ranking moves any owner can ship in 30 days, with real contractor before/afters.
May 13, 2026Understanding Home Service Marketing Maturity Levels
69% of home service shops saw CPL rise 10.5% in 2025. Find out which of the 5 marketing maturity levels your shop is at and what to do next.
May 10, 2026Understanding the Google Verified Badge for Contractors
Google's Guaranteed badge is now 'Google Verified' - LSA leads still average $53 and produce a 7.8x return. Here's what changed and what to do.
May 6, 2026Local SEO Strategies for HVAC, Plumbing, and Electrical
SEO leads close at 14.6% vs 1.7% for shared platforms. How HVAC, plumbing & electrical contractors rank #1 locally.
Apr 11, 2026Seasonal Marketing for Multi-Trade Shops: HVAC + Plumbing + Roofing Cross-Promotion That Smooths Revenue
Roofing leads average $228 per lead in 2025. Learn how HVAC, plumbing, and roofing contractors fill slow months without wasting ad spend.