Digital marketing
10 articles on digital marketing for home service contractors.
Garage Door Digital Marketing Strategies for 2026
Garage door LSA leads run $49 with a 38% book rate and 5.78x ROAS (SearchLight, 12 contractors). Google Ads blends to $145/lead. A channel-by-channel playbook for garage door company owners in 2026.
Jun 15, 2026Landscaping Digital Marketing in 2026: The Channel-by-Channel Playbook for Lawn Care Owners
A channel reference for landscaping and lawn care owners: LSA leads near the $53 home-services average, landscaping Google Ads at $104 CPL, GBP ranking factors, reviews, and visitor recovery on the 96-98% who bounce.
Jun 15, 2026Pest Control Digital Marketing in 2026: The Complete Channel Playbook for Recurring-Revenue Owners
Pest control LSA leads run $15-$28 while a recurring plan customer is worth $1,620 over 3 years. A channel-by-channel digital marketing playbook with named-source CPL, close rate, and ROAS data.
Jun 15, 2026Solar Digital Marketing in 2026: The Complete Channel Playbook for Installation Companies
Solar customer acquisition costs jump 40% in 2026. Here's the full digital marketing channel playbook for solar installers: local SEO, Google Business Profile, Google Ads, reviews, and visitor recovery, with named-source data.
Jun 12, 2026HVAC Digital Marketing Strategies for 2026
The 2026 HVAC digital marketing playbook: local SEO, Google Business Profile, Local Services Ads at $51/lead, Google Ads PPC, reviews, and website visitor recovery. Named-source data.
Jun 12, 2026Plumbing Digital Marketing in 2026: The Complete Channel Playbook
Plumbing clicks cost $10-$50 and most sites convert under 4%. A channel-by-channel reference for local SEO, Google Business Profile, Local Services Ads, PPC, and reviews, with named-source cost per lead.
Jun 12, 2026Roofing Digital Marketing in 2026: The Complete Channel Playbook
Roofing digital marketing in 2026, channel by channel. LSA leads run $45-130, Google Ads CPL averages $124, and 91% of homeowners read reviews before hiring. Real data, named sources.
May 28, 2026Top Digital Marketing Alternatives for HVAC Companies
SearchLight tracked $14.9M in HVAC and plumbing Google Ads spend and found non-branded Search at $149 per lead. These HVAC digital alternatives lower wasted spend.
May 18, 2026Effective Digital Marketing Strategies for Tradesmen
Tradesman lead costs run $48-$310 in 2026. Here's the contractor-to-contractor playbook for digital marketing from solo truck to seven figures.
May 18, 2026Roofing SEO Pros and Digital Marketing: How to Vet an Agency Without Getting Burned
Most roofing SEO agencies charge $1,500-$5,000/month and 6-12 months to rank. Here's what to demand, contract red flags, and real ROI numbers.