Marketing strategy
8 articles on marketing strategy for home service contractors.
2026 HVAC Marketing Strategies: Optimize Your Spend
Top HVAC operators reinvest 8-12% of revenue into marketing while holding customer acquisition cost under $350. Here's the 2026 channel mix, budget by shop size, and the spend that's quietly wasted.
Jun 5, 2026Plumbing Marketing in 2026: Channel Mix and Budget That Actually Books Jobs
Plumbing shops should spend 8-15% of revenue on marketing in 2026, with LSA at $53/lead delivering 49% lower CPL than Google Ads at $104. Here's the channel mix and budget that fills the schedule.
Jun 5, 2026Roofing Marketing in 2026: The Channel Mix That Books Roofs (and the Spend That Doesn't)
Roofing marketing budgets average 8-12% of revenue in 2026, with Google Ads at $124 per non-branded lead and SEO at $25-$100. Here's the channel mix that books roofs and what to cut from the budget.
Mar 30, 2026Stop Running Campaigns. Build a Marketing System.
Campaign-based marketing delivers spikes. System-based marketing delivers compounding growth. After 24 months, system-built contractors generate 3-4x more leads per dollar.
Mar 30, 2026Scaling From $1M to $3M: The Marketing Changes That Get You There
The jump from $1M to $3M breaks more contractors than $0 to $1M. Here's what needs to change in your marketing, hiring, and systems to make it through.
Feb 6, 2026Should You Hire a Marketing Agency or Do It Yourself
The real costs of hiring a marketing agency vs DIY for contractors. Includes opportunity cost math, when each approach makes sense, and why a hybrid model works for most.
Jan 26, 2026Building a Brand vs Chasing Leads
Lead gen platforms deliver calls, but you're renting attention. Here's why investing in brand creates compounding returns that pay-per-lead never will.
Jan 26, 2026Scaling from Solo to Team: Marketing Shifts
Marketing strategies that work for solo contractors break when you add trucks. Here's what changes when you scale from one to many.