Topic
Pay Per Lead Advertising
3 articles on pay per lead advertising for home service contractors.
Jun 18, 2026
Google Local Service Ads for Contractors: How to Set Up, Get Leads, and Lower Your Cost Per Job
LSA leads average $53 vs $104 for Google Ads. Learn how to set up Google Local Service Ads, get more leads, and cut your cost per job.
Jun 4, 2026Google Local Services Ads for Contractors: How to Get Leads You Only Pay For When They Call
LSA leads average $53 each vs $91 for traditional search ads. Here's how contractors get verified leads they only pay for when someone calls.
Apr 2, 2026Google LSA Budget Benchmarks: What Contractors Should Spend by Trade in 2026
LSA budget benchmarks by trade: HVAC $1,500-$3,000/mo, plumbing $2,000-$4,000, roofing $2,500-$5,000. CPL ranges, ROI scenarios, when to scale up.