Storm response
7 articles on storm response for home service contractors.
Local Service Ads for Roofing: The 2026 Google Guaranteed Playbook for $50-$130 Leads
Roofing Local Service Ads run $50-$130 per lead in 2026 with cost per booked job around $300-$600, roughly half what standard Google Ads costs on a $13,000 ticket. Here is the roofing LSA playbook.
Jun 6, 2026Roofing Content Marketing in 2026: What Books Jobs and What Burns Budget
Roofing content marketing drives leads at $25-$100 each once ranked, with storm-event search volume spiking 600-1,200% in affected metros within 48 hours. Here's the content stack that books roofs in 2026 and what to cut.
Jun 6, 2026Roofing Google Ads in 2026: The $60 CPC Auction, Storm Triggers, and the Campaigns That Book Roofs
Roofing Google Ads carry the highest CPC in home services at $25-$60+ per click in 2026, with average CPL landing at $94-$170. Here's the campaign structure that holds CPL down and the storm response automation that wins the 14-day insurance window.
Jun 5, 2026Roofing Leads in 2026: The Channel-by-Channel Playbook That Actually Books Roofs
Roofing leads cost $45-$220 per lead in 2026 depending on channel, with Google Ads averaging $124 per non-branded lead. Here's the channel mix that books roofs versus the one that burns spend.
Jun 5, 2026Roofing Marketing in 2026: The Channel Mix That Books Roofs (and the Spend That Doesn't)
Roofing marketing budgets average 8-12% of revenue in 2026, with Google Ads at $124 per non-branded lead and SEO at $25-$100. Here's the channel mix that books roofs and what to cut from the budget.
Jun 5, 2026Roofing SEO: What Actually Books Jobs in 2026
Roofing SEO produces leads at $25-$100 each after 6-12 months versus $124 per non-branded lead from Google Ads. Here's what works for roofers, what's wasted budget, and what to do first.
Jun 5, 2026Roofing Service Area Pages: The 2026 Playbook for City Pages That Rank Past the Storm Cycle
Roofing contractors with one well-built service area page per city see 80-220% more local organic traffic than those running a single regional site, and the gap widens after every hail event. Here's how to build city pages Google ranks in 2026.