Raw dataset - Q2 2026
Solar Facebook Ads Benchmark: Q2 2026
Raw dataset of 116 US solar advertisers running 752 live ads on Facebook and Instagram in Q2 2026. Each row records ad destination, mobile landing page speed (LCP), and Meta Pixel / Conversions API / lead recovery detection.
- Advertisers
- 116
- Live ads
- 752
- No Meta Pixel
- 70%
- Median mobile LCP
- 8.7s
Key findings: Solar, Q2 2026
- 70% of solar Facebook advertisers had no Meta Pixel firing on their primary ad landing page.
- 94% ran no Conversions API (server-side) events.
- 100% had no anonymous visitor identification or lead recovery tooling.
- Median mobile LCP was 8.7 seconds (average 10.0s); 84% of landing pages loaded slower than 4 seconds.
- Primary ad destinations: 19% Facebook lead forms, 9% Call Now phone taps, 60% website clicks.
Most active solar advertisers
| Advertiser | Active ads | Primary destination | Mobile LCP | Meta Pixel |
|---|---|---|---|---|
| Elite Work Home Improvement | 130 | Messenger / WhatsApp | 6.7s | No |
| Edelman Heating, Cooling, Plumbing, Electric & Solar | 64 | Website | 7.9s | Yes |
| PPM Solar Gainesville, FL | 34 | Website | 8.9s | Yes |
| Cedar Creek Energy | 32 | Website | 11.4s | No |
| North Valley Solar Power | 28 | Website | 10.8s | No |
| Here Comes The Solar | 22 | Website | 14.1s | No |
| Magen eco-Energy US | 21 | Website | 11.6s | No |
| Panasun Solar Florida | 21 | Facebook Form | 14.3s | No |
| Cheetah Solar Panel Cleaning and Pigeon Control | 20 | Facebook Form | 6.1s | No |
| Mutt's Electric | 18 | Facebook Form | 2.4s | No |
| Creative Energies Solar | 12 | Website | 1.5s | No |
| Vital Energy Solutions | 12 | Website | 20.0s | No |
| Bluenergy | 10 | Facebook Form | 25.4s | No |
| Ecohome | 10 | Facebook Form | 7.9s | No |
| First-Electric | 9 | Website | No |
Showing the 15 most active of 116 advertisers. Download the CSV or JSON above for the full dataset.
About this dataset
This is the Solar slice of the PipelineOn Quarterly Home Service Meta Ads Review: Q2 2026, a US benchmark of home service advertisers on Meta. Data was collected April 1 to June 30, 2026 from the Meta Ad Library and Google PageSpeed Insights. Published under CC BY 4.0.
How to cite
PipelineOn. (2026). PipelineOn Home Service Meta Ads Benchmark: Solar (Q2 2026) [Data set]. https://pipelineon.com/research/home-service-meta-ads-q2-2026/solar/
Published .