How Much Does Thumbtack Charge per Lead?

Thumbtack does not have one lead price that applies to every contractor. Check the price shown for your service and location in your pro account before deciding what to spend.

A national cost range can sound useful. It is less useful than the amount you will actually be charged for the work you want.

Where to check your lead price

Review the lead-price settings for each service you offer. Thumbtack’s current budget guidance describes exact lead prices, with discounts or promotions where applicable. It also explains the weekly budget control.

Check both settings. A limit on total spending and the price of an individual lead answer different questions.

Before enabling a service, read the current charge trigger and refund terms in your account. A lead that fails to become a job may still carry a fee.

Turn the price into a test budget

Choose the job types you can handle profitably and the area you can cover. Then decide how much you can afford to spend learning whether the channel works.

For illustration, suppose the lead price is $40 and you receive 15 charged leads. That is $600 in lead spend. It does not tell you how many jobs will book.

At three completed jobs, the lead spend is $200 per job. At one completed job, it is $600. These are example figures, not typical Thumbtack results.

Use the cost of winning work

Here is the same example at different outcomes:

Include office time, estimating and any other acquisition costs before judging profit. You also need enough margin in the work after materials and labor.

A $200 acquisition cost may fit one type of job and consume the margin on another. Compare repairs with repairs and installations with installations.

Keep open estimates in a separate column. Give them time to close, then update the results for the original group of leads.

What to do about a charge you question

Save the lead details, the charge and the messages. Compare them with the terms and targeting settings that applied when the lead arrived.

Use the support route inside the account and check the current refund conditions. Track requested and approved credits separately. Until a credit is approved, keep the charge in your cost report.

Avoid assuming that a customer who did not reply automatically qualifies for a refund. Check the actual rule for that situation.

How does the price compare with other sources?

Use the same calculation across channels. For Angi, include the fees in the account. For website leads, include advertising, site work and handling time.

Our Angi leads vs website guide gives you a fuller worksheet. The Thumbtack vs Google Local Services Ads comparison covers another option.

If you already bring homeowners to your website, visitor identification gives you another way to use that traffic. It helps identify more visitors who leave without calling. Its results should be measured separately from people requesting quotes.

Decide what the next dollar should do

Raise spending only when the work supports it and your team has room to handle more enquiries. Narrow the test when too much work falls outside your services or area.

If you need a broader decision about the platform, read the Thumbtack Pro review. A manageable lead price is a starting point. The completed work decides whether to keep paying.